Today you’re going to learn how to introduce your business to new clients.
A good first impression is crucial for any company, especially if it is a new business with little or no credibility.
To do this, introduce the company in a variety of formats, including online, in an introductory letter, in advertising materials and in speeches at conferences.
Highlight the dilemma that the company or device solves and illustrate what sets it apart.
Remember, the introduction is meant to be brief, so don’t overdo it.
How To Introduce Your Business To New Clients:
1. Enter your name and company name.
To begin your company’s introductory story.
By mentioning your name, you are introducing yourself. A basic “I am” statement is sufficient. In the next sentence of your introduction, mention the organization you work with or serve.
Keep the style of the letter formal so it doesn’t appear generic or dismissive.
If you are sending your message by post, make sure it is on company letterhead.
2. Describe the purpose of the company and what it does.
Develop the company’s mission and purpose after you have defined who you are and what company you serve.
Include the day you first start solving a dilemma or providing a service. Write 3-4 sentences about the business and its priorities.
3. Explain why you are sending the message.
First, explain why you are sending the message. If you have a short presentation, let the reader know that you are just saying hello and introducing yourself.
Explain that the company is successful and worth investing in if you are looking for buyers. If you are trying to create a relationship, talk about the benefits of working together.
Have 2-4 sentences about why you are writing the message.
Don’t go too deep here. Since this is the first interaction with the reader, going into detail may cause the other person to be discouraged and throw the message in the trash.
4. Identify future steps and propose a discussion or interaction.
Finally, suggest a structured conference call or informal meeting to explore next steps.
By giving the reader a concrete way to meet, talk and share their thoughts, you are showing them a simple way forward.
At the end of the letter, send the reader your contact details and a note that you intend to speak to them soon.
Before sending, make sure it is error-free. If you have any typos or errors, your reader will find them and deduce that you are not trustworthy.
5. Create a Facebook and Twitter account for your business.
While there are many social media sites to choose from, Twitter and Facebook are undeniably the most popular with businesses.
They allow you to communicate directly with consumers without having to spend money on marketing materials. Create an account on the platform using your company email address.
Set up an account on Instagram if your organisation wants to create a youth-focused brand.
To make it easier for people to find your business, register it on Yelp and Google.
However, as they can’t ‘follow’ individual businesses and you can’t share something, these are not ideal social media platforms for marketing efforts.
6. Add a nice overview and photos to your profile to make it more appealing.
Offer a nice preview of your company in the “Introduction” and “About Us” sections, using polite and fun words. Upload your logo as your profile picture.
Add more pictures of your storefront, employees enjoying fun and other artistic pictures of your goods or services on Facebook. Include your address as well as a link to your company’s website.
If you don’t have a badge, take a profile picture of one of your items, your storefront or a happy employee.
7. Add users as friends on Facebook and fans on Twitter.
Start introducing and following people to attract business. If the service is interactive, you don’t have to wonder where your customers are.
Try connecting people who work in your area with your Facebook page if you’re a small business. The higher your profile ranks in search engines, the more users will follow you or link to your page.
Publishing posts on your competitors’ pages is a popular way to increase your company’s visibility on Twitter.
It can be a lengthy process, but waiting for your business to grow organically on social media is a good plan.
8. To encourage customers, provide promotions or exclusive offers for your followers and fans.
Give new fans a discounted price or promotion to encourage them to engage on social media.
Inform your fans and colleagues about attractive prices first. It will be more likely that people will be more willing to connect with you online if you do things this way.
9. Contact people who leave comments on your site.
People will be less likely to engage with you if you operate your Facebook and Twitter accounts as static message boards.
Respond to feedback on your page and comments to keep users coming back to your profile on a daily basis. This will make your business more accessible to users online while offering a human touch.
Respond to people’s jokes or funny statements with your own joke or a quick “That’s great!”. This will give the impression that the business is responsive and run by authentic people with a sense of humour.
10. To stay active, refresh your account daily.
Regularly post announcements, promotional offers, photos of your goods or services.
Posting daily ensures that your business will appear on your fans’ timelines and Twitter streams. This means that your brand is popular and that your fans and friends are interacting with it.
Don’t overdo it with the number of posts, doing it more than twice a day. Audiences may get bored of seeing your posts if you appear too often in their feeds and timelines. It’s a nice way to be consistent online if you publish posts once every two days.
11. Decide what you want to do in your introductory content.
Whether you are building an “About Us” tab (1) or a website, an introduction can provide users with details about your company’s past and history.
If you plan to include an introduction in advertising documents, brochures or presentations, you’ll want to highlight your company’s offerings and purpose.
To figure out what details to include, start by determining who the presentation is intended for.
For example, a short story about your father who helped you start your design firm would be ideal for an “About Us” page, as the reader is certainly looking for context.
However, if you are creating a brochure for clients, this is not the smartest step.
12. Start by mentioning your company name and the services you provide.
Start with a name to orient the reader and highlight your company’s services. And, right after that, list your company’s activities or products so that the reader understands exactly what your company does.
People will wonder what the company does if you don’t have a service or product, and they may just avoid reading it.
13. Provide background to the origins of your business and give it more prominence.
Spend 1-3 sentences describing how your business started, to give the reader some detail in context. Keep the story short if it’s not particularly important.
Include some relevant information about funding, inspiration, investors or motivation for starting the venture.
14. To stand out, highlight what makes you unique.
Explain what makes your service unique at the end of your presentation. Asking regular customers or consumers if they want to use your company is one way to do this.
Focusing on the vision by highlighting the company’s ideology about the role it plays is another way to do this. End your introduction with a few sentences describing why your organisation is unique.
15. To keep the reader’s attention, be concise and stop over-explaining.
When you look at the “About Us” sections in large corporations, you’ll notice that they’re usually shorter than one paragraph.
Most readers look at the introduction because it is short and provides a concise overview of the company’s offerings and priorities. To avoid sharing so much detail, limit your introduction to one paragraph or less.
If your organisation has a very interesting story to tell, you can afford a longer presentation.
However, if you go beyond one paragraph, you better have some pretty interesting information!
16. To avoid coming across as unprofessional, read your introduction several times.
Read your introduction after you have finished writing. Repeat it out loud to yourself, checking for mistakes or unclear wording. And again.
Your business can look clumsy and unprofessional if there is a typo, grammatical error or punctuation mistake. To avoid appearing unfit to manage a serious business, correct all errors.
17. Introduce yourself by shaking hands and giving your name and location.
Running up to someone and reciting details may seem simple, but it’s a great way to scare people away from interacting with you.
Start by shaking hands, smiling and giving a firm hug.
If you are in a networking environment such as a conference or investor meeting, tell them your name and where you are in the company. If not, start with small talk and ask how they are feeling.
18. Keep the dialogue friendly and look for opportunities to discuss the company.
If you lash out at people straight away, you will come off as pushy and offensive. Talk casually for a few minutes and make constructive comments to build understanding with the person you are interacting with.
Feel free to talk and introduce your company when the energy is perfect. Explain what the company does and what its short-term goals are.
Treat the conversation as if it were an ordinary conversation. You will give the impression of being stiff and detached if you sound like you are not listening to a particular person.
19. To keep the conversation going, ask questions about the other person.
You won’t build a healthy relationship if you waste the whole conversation talking about yourself. Don’t go too far and ask very personal or money-related questions.
When you are asked about the company, move on to the elevator pitch (2).
An elevator pitch is a 30-second presentation designed to persuade customers or consumers to use a service.
When someone approaches you to ask what your organisation has to offer, use the elevator pitch to provide the person you are talking to with a brief overview of what your company will do for them.
21. Make an elevator pitch in 30 seconds.
When you speak to potential buyers or clients for that long, they may feel overwhelmed or cornered.
22. Build interest for your presentation that focuses on the problem your product or service solves.
To begin, ask yourself why someone will need your product or service. Think about the frustrations and problems that may arise if the dilemma is not solved. Describe briefly, in 1-2 sentences, why your product is needed.
23. Show how the company solves people’s problems.
Explain how the company deals with the problem once you’ve managed to capture the audience’s interest and explain the issue.
This could be a direct demonstration of the company’s product or service, or a description that breaks down the solution into fewer steps. Add a few sentences about the company’s problem-solving strategy.
24. Present actionable next steps and leave contact details at the end.
Explain how the audience can locate you and use your service at the end of the elevator pitch. Conclude with a few sentences describing what the listener can do if they experience problems again. Have a way for new clients and consumers to contact you and see where to go.
Design business cards so you can easily and professionally distribute your contact information.
25. Give them your contact address and tell them you would like to meet with them soon.
Hand them your business card or phone number when the conversation reaches its natural conclusion. Thank them for taking the time to talk to you by shaking their hand again.
Say something like: “I’d love to have a coffee and talk some more” or “I’d love it if we could sit down and talk in more detail”. End the discussion by handing over your business card.
I want to thank you for taking the time to read my article about how to introduce your business to new clients. I sincerely hope its contents have been a good help to you. +