How To Start a Clothing Line: The Definitive, 18-Step Guide


Want to know how to start a clothing line ? Then you’re in the right place.

So you dream about setting up your brand of fashion clothing? To be successful, you will have to learn how to do business, sell your products and keep your customers satisfied. Here are the basics of setting up a shop with clothing and fashion.

How To Start a Clothing Line:

1. Create a strong and clear business plan.

Your business plan needs to outline how you intend to manage your line of clothing. Try to be as realistic about writing. Remember, it’s better to underestimate your profits and be pleasantly surprised to overstate your skills and be disappointed. Consider in particular the following aspects: Summary – a summary is both a description of your company’s mission and plans, as well as a way to lure potential investors. It is necessary for all businesses, but especially for a range of clothes that often require external financing. Company description. The company’s story gives people an idea of what your clothing is, what sets you apart from your competitors and the markets you want to promote.

2. Give the highest priority to your company’s planned finances.

Financing is the sake of your company at its inception. Even if you do not have external funding so far, it is essential to put your finances in order and manage some fundamentals. Here’s what you need to know before: How much money do you need to run your brand of clothing?  Do you have the money saved or will you need a bank loan? Consider a small entrepreneur loan or another type of loan to start your business.  To get a loan, you may need to have a guarantee. What are your costs?  Read the rest of this article and then create a list of all your estimated costs (material, production, supplies, equipment, advertising, marketing, overhead, etc.). Count how much it would cost to run your business year. Will your available income balance these costs?

SEE ALSO: How To Start a Small Business: The Complete, 31-Step Guide

3. Try to imagine how long you can personally work without wasting your salary.

Want to attend this full-time garment? If so, how many years do you want to wait for this company to make a profit, giving you the opportunity to take a paycheck? Or do you want it to be a side-by-side? If it earns money, it’s a bonus, but you value your speech more than profitability. Try to estimate your level of engagement. At the same time, bet that you will not pay a wage for roughly the first year of your activity unless you have incredible luck. In the first four seasons (one year) you probably spend more money than you earn.  However, once you are introduced, you should be able to expand with funding from angel investors, celebrities and pre-orders.

4. Take a survey of the rest of the market.

Who is your current and probably future competitor? Who is your target market? How much do you think you can sell your designs at retail and wholesale levels? Ask yourself.  Get feedback. Talk to shop owners and potential customers. It may be a good idea to get a part-time job at a store that focuses on your target audience. Find out what the shop buys and what customers buy. Find patterns of clothing that are similar to what you are going to design and find out where and how much they sell. This will give you a helping hand when you need to create your prizes.

5. Clarify your legal obligations.

First of all, decide how you will have a business structure (limited liability company, a public company, tradesman, etc.). In the USA you will need a record in the trade or trade register. You may want to consider hiring a lawyer as a consultant.

SEE ALSO: How To Open An Online Store Step-by-Step

6. Consider whether you need employees.

Will you need to hire a helper to work on your garment? Consider what kind of assistance you will need, how many hours per week you will demand and what you will be able to pay. If your production is at the boutique level, you could be able to do all the cuts, stitches and lining oneself. If you plan to start a bit bigger, you will need to hire a production assistant. Do you want your clothes to be made locally? Organic? Would you like to have it manufactured abroad for less money (and lesser quality)? All these questions will affect who you decide to hire. Will you want to open a retail store? If so, you may want to enlist help.

7. Start building your brand.

Now it’s time to make some fun aesthetic decisions! Exposing your brand will determine what people will associate with, so choose wisely. Choose a name. What name will represent your line of clothing? You can use your name, a word you create yourself, a word from another language or a word whose aesthetic the page you like. Whatever you choose, make sure it’s unique and recognizable. The names of your brand and your company should be different. Your company name may be your initials or variations of your name, for example, while the name of the collection (clothing series) should be something more creative and represent the style you are standing for.

8. Design a logo.

Think of a lot of different logs, but narrow the selection to one and make sure you are entirely sure of what you choose. People will recognize you in your logo and will be spoiled if you keep changing them. Check and make sure that the name you want has an available domain name and look after your trademark registration (most legal systems allow and support).

9. Design clothes.

This is for many people the fun part, but it’s only 10-15 percent of the whole process!  Create sketches, get feedback and decide what will make up your first collection. Choose fabrics and materials that are cost-effective and customary. Ask anyone who produces your line, if there are any restrictions as if they can not print certain colors. If you are designing a range of T-shirts, find out the following information in the printer: specifying the size of the pattern (how big it may be), the type of shirts you want to print, and the weight / quality of the fabric (for example, choose a thinner, less expensive cloth for the summer clothes series). Little things are everything. When making sketches, create a layout that clearly shows every detail and uses the correct terminology. If you do not know what the language is, find the photo, show it to the manufacturers, and ask them what they call it. Learn the jargon and be prepared to correctly identify the substance you want to use, by weight, content, and construction.

10. Design your collections by season.

Collections are usually designed for seasons. Many department stores buy at least two seasons ahead, while smaller businesses buy one to two seasons ahead. You will need time with your designs, production, and delivery accordingly.

11. Make suggestions.

Bring your sketch to a seamstress, a manufacturer, or a silk screen. Usually, a prototype or sample is created to be sure that the clothing will be made the way you want it. Whatever happens, ask a lot of questions and always agree in writing.

12. Find your manufacturer.

Search the “clothing production” on the Internet. Many people use foreign clothing manufacturers because they have lower costs. Keep in mind that many foreign clothing manufacturers only produce large quantities, so ask for minimal production before proceeding. Take a look around and ask for the turnaround time and how quickly you can send samples (they should provide the samples before your designs are complete for production). Keep in mind the conditions of production – customers are more concerned with exploitative manufactories and will “punish” the brands they use. If you can sew, you can be able to create samples and prototypes yourself. The possibility is also consultation with someone who is a sewing expert.

13. Create a website to promote your brand of clothing.

Make sure it looks very professional and present your brand in the best light. Provide contact information in case your businesses or merchants want to contact you. If you’re going to give people the opportunity to buy clothes from your website, you will need to create a shopping cart and a merchant account to receive payment by card.

14. Build relationships with websites and blogs that can bring attention to your brand and your site.

This includes selling your clothes through auction sites and art sites that allow for the sale of clothing. Relationships drive sales, whether it’s a whisper or something useful for something. Do not forget that!

15. Promote your lineup.

These costs can go up to tens of thousands in just one year. Here are some things you can do to get your brand into the world: Write a press release and send it to your local newspapers and magazines. Buy ads in newspapers and on websites that read people in your target audience. Sponsor events that focus on your target audience. Get a celebrity or the most famous person you know to wear your clothes by giving it to her for free. Use it to spread social media such as Twitter, Facebook, and your blog. Make sure you also have a good profile on LinkedIn.

16. Use yourself as a walking billboard.

Wear your fashion and ask people about their opinions and record them; it also directs you to design a product that will please people. Accept every recommendation that people will offer you; it’s like having your marketing and design team, and it’s not worth it. In the beginning, money will be limited, so take every opportunity you can.

17. Receive orders, sell at festivals, markets, and anyone you know.

Make appointments with local businesses and convince them to take your turn. Offer your clothes online. Push the catalog and send it to clothing stores and potential customers.

18. If you have finances, go to the fashion fair.

Rental of a stand can be expensive, but it may be worth it regarding sales and publicity. For example, the European fashion show Bread & Butter is a great place to bet on.

Contacting a designer by a friend or colleague can sometimes help lift your line of clothing out of the country with more support and ideas than if you do it yourself. However, make sure that you are commercially compatible – being friends, does not mean it will clutter when you run a business together. Be aware of the need to make sure that your line of clothing reflects your values. If you are interested in working conditions, healthy environment and sustainability, work in a way that can ensure that your line of clothing is in line with these values and it is also clear to your customers. Try to think of a catchy name! It will help your business in true spurt! Make sure what you do or what you are doing will be something that will help and kick your brand. Find out if you can find angelic or similar investors who will want to support your brand. You can even consider a program like Day D to get your investment and showcase your clothing line.