Want to know how to promote product? Then you’re in the right place.
You are part of a young startup that is preparing a new product to change a particular industry. Or you work at a marketing department of a company where you are trying to devise a unique marketing plan for a product from your catalog. Whatever your role in the business world, if you are in charge of selling a product, it will always want to find a way to increase its sales and build a brand through smart and balanced advertising. For the right start, go to step 1!
How to Promote Product?
1. Always try to increase the demand for your product.
First of all, try designing your ad to increase the need or desire for your product on the market. There is no guaranteed way to do this – you can, for example, decide to raise awareness about your product through an advertising campaign, special deals, or adding a bonus to your product or media PR. It often happens that effective advertising will include all three (or more) elements mentioned. Regardless of the way you choose, keep in mind your ultimate goal: You want your customers to want your product.
2. Present all information briefly and clearly.
Modern customers are constantly bombarded with advertising and a wide range of information to try to promote a wide range of products and companies. That’s why their period of attention has been dramatically reduced, and they usually respond to the ad for new products with cynicism. Make sure all your advertising efforts are clear, quick and informative, without being too informative. Try to prioritize the most critical information about your product – above all, what your product will look like better than other competing products. Keep in mind that a short and memorable ad is more effective than your budget than a famous but long ad.
3. Try to distinguish your product from the competition.
As mentioned above, you will try to emphasize in your ad why your product is better than another competing product. Does it offer some new, great features? Is it better made? Will save your customers time? Money? Effort? Customers do not want to buy two identical products, so make sure it’s clear that your product is the best choice for them.
4. Know your customers.
Think about advertising as art. Like painters, musicians, writers, and actors, they have to understand their audience to achieve the desired effect on their emotions, so you as a marketer have to follow your customers. Who are they? How rich are they? What are their lives? Before you start promoting your product, you will usually need to conduct a marketing survey. Thanks to him you will be sure that your ad is targeted to the right demographic group. Different types of customers can (and usually do so) respond differently to different kinds of advertising. For example, let’s say you’re trying to promote a brand new beer at a music festival with lots of concerts. Your company wants to target the beer to young beginners. In this case, it is a good idea to sponsor one of the shows. However, it is essential to choose the concert carefully because sponsoring a band that is famous for misogyny lyrics is a recipe for PR disaster.
5. Fill your promotional effort with inventive PR methods.
A successful advertising strategy will increase your visibility and awareness of your brand. However, if you neglect PR, your increased visibility will become a burden, not a benefit. You want your ad to serve as a reminder of the benefits of your product, not its shortcomings – good PR is therefore necessary. Below are some things that great PR strategies are trying to do: Positive coverage in the media, Increased engagement in a given community, Effective advertising and partnership across the press, Fast, professional crisis response and negative news in the media.
6. If so, buy advertising space (or time) in traditional media.
Although the Internet has completely changed the advertising process, traditional advertising is still not dead – it only competes with the Internet for time and customer attention. If your company is well-established and profitable, it is advisable to consider advertising using non-digital media. It’s almost always an expensive affair, so check your ad space or time before you buy the ad space or time to see who ‘s most likely to watch or hear your ad. Below are some familiar places where you can post your ad: Newspapers/magazines – Advertisements are purely visual here, so focus on attractive pictures. Ad cost is usually based on its size – the whole page is often the most expensive. Billboards – As with newspapers and magazines, advertisements are purely visual – only bigger. Drivers usually have time to look at the billboard for just one or two seconds, so try to pass on your message as precisely as possible. Television – Ads include audio-visual elements. There are many options, but short ads are usually cheaper, so try to make your ad as simple as possible. You can tell a quick story, use a joke or merely compare your product with others. Radio – Ads are only sound, so you’ll need to be creative to deliver the message to your customer effectively. Catching slogans or melodies are usually the best solution.
7. Put on an online ad.
The Internet has become a vast media suitable for advertising. Even today, many decades after its inception, marketers still did not learn how to make online advertising, giving you plenty of room for creativity. Unfortunately, the disadvantage of online advertising is that a lot of customers strictly avoid advertising by blocking them, using filters to spam and other tricks to remove most of their advertising from their Internet. Below are a few (good and bad) opportunities for paid online advertising: Pop-up advertising – Notoriously annoying pop-up advertising (and its variants) is a pop-up window that pops up when the user gets to the page where the ad is. Since this type of advertising is mostly perceived as annoying and generally unacceptable, a lot of effort is being made to prevent such advertising. Therefore, it is best not to use this kind of advertising. Banners – Like ads in magazines, these ads add content to the page. They are not as annoying as pop-up advertising, but there are still a lot of blocking software blocks. Search Engine Ads – These ads appear above (or alongside) search results after the prospective customer has searched for keywords for the product. Some search engines offer performance-based payouts – that means you only need to get people to click on your ad – so this ad is often better than other types of paid advertisements.
8. Search for free (or very cheap) advertising opportunities.
Why pay for advertising when you can do it for free? Not all advertising costs money, so any start-up or poor company should consider their options in cheap advertising. Below are some tips on how to get (almost) free: Social media – The Facebook account can be set up free of charge (and on most other social media), and your company does not want to maintain its presence on these networks (this does not include staff costs for social media). Flyers – In addition to spending on materials, leaflet distribution can be a very cheap way to increase your awareness among your people about your new product. It’s also an opportunity to give your product a human face (yours) and get in touch with customers personally. Sponsoring Charities and Events – Many charity and non-profit organizations (such as school radio) are trying to get sponsors to contribute to their running and spending. In exchange, these organizations usually offer free advertising. To get the most out of this opportunity, look for organizations that are looking for relatively small contributions, such as a small amount of money or some equipment you no longer need.
9. Take the customer’s attention.
Most customers are exposed to such a large amount of advertising every day that they have learned to learn the ad. So it is essential to do as much as possible to design an ad that gets their attention. There is no guaranteed way to do so – there are more options than stylish design, high content and exciting pictures. First of all, try to be unique. You never want to pay for an ad that can compete with the competition. Do something different – something your customers will remember. A good example is Apple’s stylish ads. Their ads are attractive and elegant.
10. Connect your product with some memorable slogan or melody.
A great way to increase the chances of your ad campaign success is to create a cute melody or a memorable slogan. Slogans and songs act as mnemonic aids that make your customers better remember the product. If you use this ad intelligently, it is very likely that you will increase the sales and fidelity of your brand! An example might be McDonald’s and their slogan “I’m loving ‘it.” This slogan is short but instantly recognizable, which makes McDonald’s a great brand recognition on the market.
11. Offer special deals.
As for advertising a product, potential customers may be very suspicious of psychological tricks. One of the most useful methods is to create a “false sense of urgency.” By offering a great deal for your product within a limited edition, you can get customers to buy your product even though they would not normally do so. Usually, people hate it when they feel they can “lose” such a favorable offer or some special “bonus,” so they are more likely to buy the product immediately. Below are some ideas for great deals: Discount – Very straightforward. In essence, you are telling your customer, “if you do not buy this product today, you will get less money tomorrow.” Buy x and get y free. Offer a reward to the customer (may be more of your product or a completely different product) if you buy a certain amount of the product. This is an excellent way to get rid of the poor seller of the product so you can get more space for new products as it will encourage customers to buy it more than usual. Guarantee – the Limited offer of any individual (or extended) guarantee is a great way to promote. Not only do you create the prompt for fast action, but also significantly demonstrate confidence in the quality of your product. Refund – If you are responsible for re-requesting a discount on the customer’s loins, you can save money on other great deals, as many customers will forget or request a refund offer.
12. View the value of the product on its packaging.
In some situations, like in a grocery store, customers decide to buy the product on the spot – in front of racks with plenty of competing products. In these cases, it is advisable to design a smart packaging that will significantly help sell the product. Briefly and clearly on the packaging, give the benefits of your product (compared to your competitors) without damaging the design of the packaging. There is a lot of products in the grocery store that demonstrates their value by highlighting the fact that they offer more product for less money.
13. Promote more products at once.
Why sell one product when you can sell two? Even if a single product-targeted ad is very effective, you should also consider using multiple products within the same ad. If you do, emphasize the advantage of using various products from one brand. If successful, you can build a “product line” concept to help increase the number of returning customers.
14. Offer samples.
Nothing proves your confidence in your product more than offering a free sample. Also, the customer will instead purchase your product if it has already been validated. If it’s not too expensive for you, consider including the samples in your campaign.”Sample” is not necessarily used only for food – the same principle can be applied for offensive things. For example, if you sell cars, you can offer test trips.
15. Reward your loyal customers.
If you have an opportunity to do so, why not turn a new customer into a customer who is faithful to your brand for a lifetime? Offering discounts, great deals, and special benefits to your loyal customers is a great way to boost returns to your brand and maintain your standing customers. Just as you want to demonstrate the value of your product to a customer, you will want to demonstrate the value of your customer for your company. For example, if you have a restaurant or a café, you can use “loyalty” cards to give your regular customers another reason to come back to your business – for example, for every tenth of the coffee, the customer gets one free coffee.